By Fello Logistics
With spring’s arrival, demand for live plants skyrockets across the country. Among the most sought-after are succulents – known for their thick, fleshy leaves and their ability to thrive with minimal care. Interestingly enough, “succulent” is also a word used to describe something satisfying and enjoyable – much like the experience of a recent Fello Logistics client.
The Challenge: Moving Delicate Cargo with Precision
Florida is a key supplier of succulents, making it a crucial hub for retailers like Lowe’s, Home Depot and other garden centers. But transporting these fragile plants presents a logistical challenge. Suppliers need refrigerated carriers capable of handling multi-stop routes, ensuring the plants arrive fresh and intact.
So when a Florida-based succulent supplier approached Fello Logistics for assistance, they had a big ask: Move their products north to multiple retail locations – sometimes requiring up to 20 stops per route.
It was a complex request, but exactly the kind of challenge Fello thrives on.
The Solution: Expertise, Coordination and Commitment
Carrier account manager Sam Kerwin led the charge, assembling a network of reliable reefer carriers with the capacity and flexibility to meet the suppliers’ needs. It was a high-stakes puzzle – coordinating schedules, ensuring temperature control and optimizing routes for efficiency.
“He’s been a focal point on this project,” said Dylan Campbell, Fello’s vice president. “He’s been taking names and busting his butt to keep everything in order and moving along to make sure this client is taken care of. And they’ve been pretty impressed.”
The Execution: Communication and Technology in Action
With multiple carriers and dozens of delivery points, clear and consistent communication was key. Fello’s upgraded transportation management system allowed for real-time tracking, ensuring the client had full visibility into their shipments. This transparency kept operations running smoothly and gave the supplier confidence that their products were in good hands.
The result? A well-executed plan that ensured the succulents made it to stores on time, meeting the high demand of spring shoppers.
Growing Stronger: Lessons for Future Shipments
The success of this project wasn’t just a win for this supplier – it set a precedent for handling similar logistical challenges in the future. “This client knows they made the right choice coming to Fello,” Campbell said. “We embraced the challenge and came up with innovative solutions that not only worked well here, but can serve as a model going forward for other clients with similar challenges.”
At Fello Logistics, we don’t just move freight – we solve problems. So, to all the shippers out there with complex logistical needs, we say: Bring it on.
Fello Logistics is known for integrity, reliability, industry-leading customer service and genuine care for it’s clients. Learn more about our freight shipping services.
