By Fello Logistics
Fello Logistics was born in the aftermath of the COVID pandemic, when there was so much demand for freight-hauling services – and the capacity to manage it – that even a relatively new broker like us could expect a large influx of business almost immediately.
By 2021, research showed that the carrier and 3PL market had been steadily growing for a decade. But after the pandemic, the industry experienced an unprecedented spike as new players flooded in to capitalize on the demand.
We were part of that growth.
But now, as the industry is normalizing, the size of the market has started going down – and quite a few of the incumbent players are going out of business.
That’s what happens when there isn’t so much demand that shippers will just take whoever they can get.
Our Strategy for Thriving Amid Market Shifts
Our approach to this market correction is simple: We’re going to do the same thing we’ve done from the start, which is excel at customer service while maintaining an outstanding carrier network that shares our philosophy.
The mindset isn’t a reaction to tightening conditions – it’s the foundation we built our company on. From day one, we’ve focused on creating real value for our clients by solving their toughest challenges with ingenuity and dedication.
If you follow our LinkedIn page or look at the blog on our website, you’ve seen countless stories of how we go above and beyond to eliminate customer pain points and deliver results.
We’ve continued to invest in our team, ensuring that we have the talent, training and capacity to meet our clients’ needs. Recently, we upgraded our TMS, giving our people the best tools to match their commitment to excellence.
As the market tightens, more brokers and carriers will exit the industry. But those who have prioritized excellence from the beginning – like us and those in our carrier network – will continue to thrive. The market is shifting to favor those who deliver top-tier service, and that’s exactly what we’ve always done.
Looking Ahead
We anticipate that 2025 will be a stronger year for the industry, though not as explosive as the post-COVID years. In a more competitive market like this, service and performance will be the deciding factors for success.
For those who share our commitment to excellence, the future is bright. That’s the right way to do business – and it’s why we’ll continue to grow, no matter how the market changes.
Fello Logistics is known for integrity, reliability, industry-leading customer service and genuine care for it’s clients. Learn more about our freight shipping services.
