By Fello Logistics
From Unpredictable Freight to Dependable Nourishment
One of the nation’s largest hunger relief organizations is responsible for distributing food to 100s of community partners across multiple states. But unreliable freight performance was putting their mission at risk. Late shipments disrupted operations, strained teams, and jeopardized trust with local food banks.
Fello didn’t just start moving freight — we helped digitize, stabilize, and transform the nonprofit’s entire distribution strategy. In under six months, confidence and consistency surged.
Before: Freight Failures That Put Food Access at Risk
Here’s what they were dealing with:
· Inconsistent Carrier Performance – Deliveries arrived on unpredictable timelines. Local teams had to adjust staffing and scheduling at the last minute — often with no notice.
· Limited Shipment Visibility – Without real-time tracking, remote sites couldn’t prepare for incoming loads. This led to idle time, missed volunteer shifts, and sometimes food spoilage.
· Broker Communication Gaps – Updates were often delayed or reactive. Teams were left guessing about late trucks and scrambling to adjust.
· Capacity Planning Chaos – With no clear insight into load timing or carrier commitments, it was nearly impossible to align deliveries with demand cycles.
After: Integrated Freight Strategy and Proactive Support
Fello overhauled their logistics with a coordinated, high-touch approach:
· Real-Time Tracking Across Facilities – We integrated digital tendering and tracking tools that gave both central HQ and local partners live visibility into every inbound shipment.
· Forecast-Driven Capacity Planning – We aligned weekly shipping needs with inventory projections and secured reliable carrier coverage ahead of time — reducing last-minute booking and chaos.
· Dedicated Reps and Rapid Response – We assigned account reps who were on-call 24/7. These weren’t just dispatchers — they became embedded partners who understood the stakes of every load.
· Proactive Problem Solving – We didn’t wait for a truck to be late. We flagged issues early, offered reroutes, and empowered our client to make fast, informed adjustments across their network.
Client Quote:
“Fello is more than a broker. They’re an extension of our logistics team. It’s not just about getting food delivered. It’s about getting it there on time, every time.”
— Supply Planner, Hunger Relief Organization
The Results: 97% On-Time Delivery and a Stronger Food Access Network
Thanks to Fello’s Systems and Service:
· 97% on-time delivery across all major lanes
· Reduced internal stress — especially at the local and regional levels
· Improved trust with partner agencies through consistent scheduling
· Logistics shifted from bottleneck to mission multiplier
Want to deliver like this?
If you’re managing mission-critical freight with no room for error — whether food, materials, or finished goods — Fello’s proactive, high-integrity service model can change the game.
Fello Logistics is known for integrity, reliability, industry-leading customer service and genuine care for it’s clients. Learn more about our freight shipping services.
